Sebastian Munden - Chair, WRAP

Sebastian Munden is global Chair of environmental action NGO WRAP, promoting the circular economy and tackling the causes of climate change in the food, consumer products and textile systems, working with governments and partners across the world. He is also Chair for Ad Net Zero, the advertising industry’s global programme to deliver net zero ways of working and accelerate the promotion of more sustainable behaviours, products, and services. Sebastian is co-author of a new book, Sustainable Advertising: how advertising can support a better future, which outlines practical steps and case studies to achieve this.

He is a senior adviser working in strategy and communication with a number of different organisations, and Chair of Campden BRI which provides analytical science and technical services to the food and drink industry. He was chief executive of Unilever UK & Ireland until 2022. With 32 years’ experience in FMCG, Sebastian was head of Unilever’s global marketing operations supporting the CEO and COO and held other senior roles across Europe and North America. Sebastian is married to Elisabeth and has two adult children. He is a passionate supporter of classical music, Harlequins rugby club and vegetarian cooking.